AUGUSTINUS BADER LAUNCHING PRESSKIT
The future of skincare is here.
Inspired by three decades of groundbreaking research by world-leading specialist Professor Bader, this new press kit marks Augustinus Bader’s first launch in Korea. The kit contains the 27 day cream, which creates an optimal environment for cellular renewal and stronger skin over 27 days. At HEAZ, we used this as our concept in designing this kit. The interior is completely visible through the clear acrylic exterior, where we utilized a zigzagging mirror to express the healthy and moisturizing changes in skin experienced from using the product for 27 days. Shifting the kit to the right reveals the brand symbol, while shifting to the left reveals the number 27, and in this way, visually represents the core values of the brand.
Client. BRPR
Year. 2023
Brand Location. South Korea
Art Director. Won Sangchul
Designer. Joo Haeseul, Nam Eunhye
Photographer. Junghun Yeom
